I’ve spent more than two decades in the spirits industry, beginning in New York City’s hospitality scene. I directed beverage programs for boutique hotels, launched bar and restaurant concepts, and consulted for hospitality groups along the East Coast. My work included bar design, cocktail menu development, specialty cocktail creation, and training service teams — always with a focus on programs that balanced creativity with long-term operational success.

In 2014, I transitioned to the supplier side, representing values-led brands in the U.S. market. For over a decade, I served as the National Brand & Education Ambassador for Bruichladdich and Westland Distilleries. In that role, I trained thousands of bartenders and distributor teams, designed masterclass formats now used widely across ambassador teams, and worked to connect audiences to the deeper values and stories behind each distillery. Because I’ve worked in the field, I bring a perspective that helps bridge the gap between what marketing teams design and what actually resonates with bartenders, buyers, and consumers.

I’m also an ultrarunner, and I see brand building much the same way I see running a 100-mile race. It isn’t about the quick sprint, the flash of a launch, or going out too fast. It’s about pacing, resilience, and knowing how to sustain energy over the long haul. Through Long Run Studio, I aim to be the aid station along the way — offering strategy, training, and storytelling support at the crucial points that keep brands moving forward.